Consulting & Workshops

Using Purchase Decision Phenomena Strategically

Understanding purchase decisions. Steering brands with purpose.

Our consulting helps companies systematically identify the psychological phenomena behind purchase decisions—and leverage them effectively for brand management, communication, and product design.

Through a structured process combining workshops and analysis, we uncover untapped potential along the customer journey and translate insights into clear, actionable recommendations.

Request a Workshop now…

From Insight to Action – Your Path to Better Purchase Decisions

Purchase decisions are complex constructs, yet they can be influenced, as compellingly demonstrated in our book
33 Phenomena of Purchasing Decisions .

With our consulting approach, we make these phenomena actionable for your organization.

Your Benefits:

  • Deep insight into the decision-making mechanisms of your target audience
  • Identification of hidden potential across brand, product, pricing, communication, and sales
  • Strategic levers for greater relevance, differentiation, and purchase impulses
  • A direct link between science and practice—ready to apply
33 Phenomena of Purchasing Decisions – Book Cover

Our Two-Step Consulting Process

Step 1

Purchase Decision Assessment (Workshop)

In an interactive workshop, we jointly analyse your current offerings, communication materials, and touchpoints.

Based on the framework from 33 Phenomena of Purchasing Decisions, we conduct a structured purchase decision assessment that includes:

  1. Analysis of typical purchase decisions
  2. Review of products, messages, and pricing logic
  3. Prioritization of key psychological drivers

Outcome

A clear understanding of which purchase decision phenomena are most relevant to your product category—and where your company or brand currently stands.

Step 2

Potential Analysis & Implementation Recommendations

Building on the assessment, we collaboratively develop concrete optimization opportunities:

  1. Derivation of actionable fields for brand, product, communication, and sales
  2. Identification of quick wins and long-term strategic levers
  3. Development of measures to activate the relevant phenomena

Outcome

A tailored action plan showing how insights into purchase decisions can be systematically translated into growth.

Ideal for Brands That Want to Get Closer to Their Customers

Meeting
  • Marketing and brand managers seeking new impulses for relevance and differentiation
  • Product managers and developers who want to understand why their target audience buys
  • Executives aiming to align strategic decisions more closely with customer behavior
  • Agencies looking to integrate deeper psychological insights into client projects

Science & Practice in One Consulting Team

Prof. Dr. Sebastian Oetzel contributes scientific expertise  in quantitative marketing models and purchase decision behavior.

Andreas Luppold complements this perspective with decades of experience in shopper marketing, shopper research, branding, and marketing.

Together we translate insights from psychology, research and brand management into practical strategies that deliver results.

Prof. Dr. Sebastian Oetzel und Andreas Luppold

Interested in the Purchase Decision Assessment?

We would be happy to discuss how a workshop and the subsequent analysis can be designed for your organization.

We develop each assessment individually tailored to your brand, your product, and your target audience.

Request a non-binding inquiry now: