Videos are available in the original language.
Why We Buy – 33 Phenomena, That Shape Decisions
Why do we often make purchase decisions differently than we think?
This video series complements the book “33 Phenomena of Purchasing Decisions”. In short, concise avatar videos, each episode highlights one key phenomenon and makes it visually accessible.
The videos provide a structured introduction to psychological, scientific, and reflective aspects of purchase decisions. They are not intended to replace the book, but to complement it—inviting viewers to revisit both familiar and hidden drivers of our decision-making behavior from a fresh perspective.
The series is expanded weekly, until all 33 chapters have been released.