Cash Impulse Dialogue Forum 2026 in Vienna
Award: “Les Plumes des Achats & Supply Chain”
The Purchasing & Supply Chain Awards are a joint initiative of the associations ACA, ADRA, Club des Acheteurs IT, and X Achats & Supply Chain. Their aim is to recognize outstanding professional literature in the field of purchasing and supply chain management.
Since 2015, the awards have honored the best literary works of the year on an annual basis. The selection is made by a jury of around 30 experts from industry, academia, and research. As part of the Purchasing & Supply Chain Awards 2025, the book “33 Phenomena of Purchasing Decisions” was honored for its outstanding contribution to the field of purchasing and supply chain management.
In particular, the jury highlighted the work’s academic quality, strong practical relevance, and innovative approach.
Thank-You Video
Podcast:
Dieters Weinbar
In Dieter’s Weinbar, the radio podcast explores the book “33 Phenomena of Purchasing Decisions”. Why do we buy what we buy – and which psychological mechanisms are at work? Using wine as an example, the episode shows how emotions, expectations, brands, and stories shape purchasing decisions.
A fascinating conversation about enjoyment, perception, and the often underestimated power of the subconscious.
Post about the podcast on LinkedIn:
Antenne Mainz
Eva-Maria Lechler spoke with the book’s authors, Andreas Luppold and Professor Sebastian Oezel, from the ANTENNE MAINZ region about their joint book “33 Phenomena of Purchasing Decisions”. The two worked together for five years at a market research institute specializing in consumer purchase decision behavior. During this time, they encountered unusual findings and phenomena that ultimately inspired them to write the book. Feel free to listen in and hear what they had to share:
Broadcast recording
Direct link to the Antenne Mainz show:
Lebensmittel Zeitung direct: How Shoppers Tick
What influences us when making purchase decisions? How do hunger or caffeine affect our behavior? And how well can we really compare prices? With their current book “33 Phenomena of Purchasing Decisions”, authors Sebastian Oetzel and Andreas Luppold help readers gain a deeper understanding of customers.
